What is your unique benefit?
Your unique benefit should highlight the one (or two) main things your product or service actually delivers (benefits) that your target customer really wants, not a long list of all the things your product does (features).
At Creekside Design, we know our customers don’t just want our design: They want to grow sales and save time. We don’t describe everything our design does or the hundreds of benefits, we keep our focus on those three key benefits in everything we do. And the simpler we describe it, the better our marketing works.